In the world of software development, two terms constantly buzz around: UI and UX. They are often grouped together, but they are not the same. Confusing them can lead to products that look beautiful but are useless, or are functional but frustrating.
What is UI (User Interface)?
UI is the 'look and feel'. It's the visual part. It's about the buttons, the colors, the typography, and the layout. Good UI design is attractive, consistent, and aesthetic. It's the 'canvas' and the 'paint'.
What is UX (User Experience)?
UX is the 'feel' and 'efficiency'. It's the design process that ensures a product is logical, easy to use, and solves a real problem. It's the 'architecture' and 'engineering' behind the paint. At JSL, our 'Discovery & Strategy' process focuses heavily on UX before a single line of code is written.
